Mobile-marketing company Leadbolt introduces ‘non-intrusive’ video ads for...
EXCLUSIVE: You should start seeing even more video ads in your free-to-play games as another marketing firm embraces the format. The mobile-marketing platform Leadbolt is breaking into video. It’s just...
View ArticleBitcoin can get you illegal drugs — but a game developer is using it to...
You can use the digital cryptocurrency to buy games and to buy items, but one developer wants to take bitcoin one step further. Swiss studio EverdreamSoft said that its next mobile game is a...
View ArticlePuzzle game Line: Disney Tsum Tsum hits 40 million worldwide downloads
Big in Japan? Now Line’s Disney licensed game is big everywhere. Line Corporation’s messaging and free call app doubles as a social gaming platform, with several free in-client titles available to...
View ArticleMobile gaming in public markets: Let’s take stock
EXCLUSIVE: The CEO of any company controls the fundamental performance of their firm — revenues, costs, and hence, profitability. We work to grow our firms with a balance of upside and downside risk...
View ArticleMC Hammer, marketing tech, mobile insight: all the top sessions from Mobile...
VB EVENT: We just finished up Mobile Summit last month, and it was a great conference on mobile and growth. As an invite-only $2,000/ticket conference, however, there’s a limited number of people who...
View ArticleThe five fundamentals of killer mobile engagement (webinar)
VB WEBINAR: Join us for this live webinar on Wednesday, September 16 at 10 a.m. Pacific, 1 p.m. Eastern. Register here for free. Here’s a mobile stat no organization or brand can ignore. The latest...
View ArticleEverything you knew about mobile marketing has changed (webinar)
VB WEBINAR: Join us for this live webinar on Wednesday, September 16 at 10 a.m. Pacific, 1 p.m. Eastern. Register here for free. Talk to Josh Rochlin of IBM Silverpop and he’ll tell you — as he will in...
View ArticleThe new rules for navigating ‘that damn App Store’
Niantic Labs’ John Hanke will be delivering a fireside chat for AR/VR day (augmented reality/virtual reality) at GamesBeat 2016. Get a ticket here! SINGAPORE — It’s easier than ever to make a mobile...
View ArticleMobile-marketing company Leadbolt introduces ‘non-intrusive’ video ads for...
EXCLUSIVE: You should start seeing even more video ads in your free-to-play games as another marketing firm embraces the format. The mobile-marketing platform Leadbolt is breaking into video. It’s just...
View ArticlePuzzle game Line: Disney Tsum Tsum hits 40 million worldwide downloads
Big in Japan? Now Line’s Disney licensed game is big everywhere. Line Corporation’s messaging and free call app doubles as a social gaming platform, with several free in-client titles available to...
View ArticleMC Hammer, marketing tech, mobile insight: all the top sessions from Mobile...
VB EVENT: We just finished up Mobile Summit last month, and it was a great conference on mobile and growth. As an invite-only $2,000/ticket conference, however, there’s a limited number of people who...
View ArticleAdjust rejected 200 million fraudulent app installs in 2019
Adjust has rejected nearly 200 million fraudulent app installs so far in 2019, saving clients about $450 million in ad spending.Read More
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